Privacy policy

Last updated: March 20, 2026

BLUE STAR TRADING LIMITED (operating as "Soufamia") operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Soufamia is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

  • Contact details including your name, address, billing address, shipping address, phone number, and email address.
  • Financial information including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details.
  • Account information including your username, password, security questions, preferences and settings.
  • Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions.
  • Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry.
  • Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
  • Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

  • Directly from you;
  • Automatically through the Services;
  • From our service providers;
  • From our partners or other third parties.

How We Use Your Personal Information

We use your personal information to provide, tailor, and improve the Services; for marketing and advertising; for security and fraud prevention; to communicate with you; and for legal reasons.

How We Disclose Personal Information

We may disclose your personal information to third parties, including Shopify, vendors, business and marketing partners, and in connection with business transactions or legal obligations.

Relationship with Shopify

The Services are hosted by Shopify. Shopify collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. To learn more, visit the Shopify Consumer Privacy Policy.

Your Rights and Choices

Depending on where you live, you may have rights to access, delete, correct, or port your personal information, and to opt out of the sale or sharing of your personal information for targeted advertising. You may exercise these rights on the Services or by contacting us.

Security and Retention

We cannot guarantee "perfect security." We retain your personal information based on factors such as account maintenance, service provision, and legal compliance.

International Transfers

We may transfer, store and process your personal information outside the country you live in, including to countries that may not provide an equivalent level of data protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will post the revised version on this website and update the "Last updated" date.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please call or email us at support@soufamia.com or contact us at:

BLUE STAR TRADING LIMITED RM C, 6/F, WORLD TRUST TOWER, 50 STANLEY STREET, CENTRAL, HK